FOUNDING AND EXECUTIVE TEAM
WE ARE A TEAM OF EXPERTS IN SPORTS, AI TECHNOLOGY, AND BIOMECHANICAL SCIENCE.
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JEEHAE LEE
CEO AND CO-FOUNDER

Jeehae Lee is a former professional golfer on the LPGA Tour and an executive in the sports media entertainment industry. As the Founder & CEO of Sportsbox.ai, Jeehae is building products using 3D motion analysis technology that will transform the way people learn and improve skills in sports, starting with golf.


Prior to founding Sportsbox, she led strategy and new business development for various divisions at Topgolf, including Toptracer. Jeehae has a BA in Economics from Yale and an MBA from The Wharton School at University of Pennsylvania.

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SAM MENAKER
CTO AND CO-FOUNDER

As SVP of Engineering at VoiceBox Technologies, Sam Menaker led teams in building solutions using AI and ML, which shipped in 100s of millions of mobile phones, consumer electronic products, and cars for companies such as Samsung, Toyota, Chrysler and BestBuy. Previous positions also include Senior Director at Nuance Communications and Software Architect at Amazon.


Sam was born in Latvia and graduated from the University of Latvia with B.S. in Applied Math and an M.S. in Computer Science. In 1988, he emigrated from Latvia to the U.S., and started working in startup companies in New York, and later in Boston, MA, where he held key engineering positions at companies before they went private or were acquired, such as MathSoft and Planet All. Sam has worked on many patents in managing mathematical documents, voice recognition and natural language processing. In addition, he works as an advisor with the TK Foundation to restore and preserve memories of the Holocaust.

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DR. PHIL CHEETHAM
CHIEF SCIENCE OFFICER

Dr. Cheetham, who was previously the Director of Sports Technology and Innovation at the United States Olympic and Paralympic Committee and has been dubbed the "3D guy," has been an innovator in 3D Motion Analysis and Sports Biomechanics for over 30 years.


Dr. Cheetham, an Olympian in gymnastics, competed in the 1976 Montreal Olympic Games for Australia, also co-developed one of the first sports motion analysis systems while working as Head of Engineering Technology for the U.S. Olympic Committee's Sports Science Program in the 1980s. He has also co-developed several motion analysis systems for companies he has co-founded, including; Peak Performance Technologies Inc., Skill Technologies Inc. and Advanced Motion Measurement Inc. (AMM).


With his work as the Head Biomechanist and Director of the TPI Biomechanics Advisory Board, Dr. Cheetham co-developed TPI 3D, a motion analysis system that is specifically designed to measure golf swing motion and efficiency using a respected biomechanics principle called the Kinematic Sequence.


Dr. Cheetham has worked on various research projects with elite golf coaches, such as Chris Como, Terry Rowles, Mike Adams, Greg Rose and Dave Phillips (TPI), Jeff Smith and Joe Mayo. He has also conducted 3D Motion Analysis Assessment on the best golfers in the world, including Phil Mickelson, Bryson DeChambeau, Aaron Baddeley, Mike Weir, Pat Perez, Scott Piercy, Brian Gay, Brandon Hagy, Kevin Tway, William McGirt, JJ Spaun, Aaron Wise, Wyndham Clark and Patrick Rogers.

ADVISORS
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RICH KENNEWICK
CHAIRMAN
Rich Kennewick is an entrepreneur and tech industry veteran. He is a co-founder and Managing Director of AI Thinktank (AIT), an incubator for Computer Vision and Action Understanding.
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MIKE KENNEWICK
DIRECTOR

Mike Kennewick is an electrical engineer, tech industry veteran and serial entrepreneur. He started his career at Microsoft where he worked with Bill Gates and Steve Balmer to launch Microsoft’s seminal licensing business for MS-DOS and Windows. After Microsoft, Mike founded Saros Corporation and ran it with his co-founder for 10 years. Saros was the inventor and pioneer of a new category of software called enterprise-document-management. Saros’ document management was installed in most of the major law firms in the U.S. as well as in about 200 of the Fortune 1000 companies. Saros was ultimately sold to FileNet Corporation and then FileNet was sold to IBM, where the technology remains in use today.


Mike was also the founder and CEO of Voicebox Corporation. Voicebox was the inventor and pioneer of Voice Assistants and Conversational AI. Voicebox created the first smart-speaker and voice assistant in 2005. The company also became one of the dominant suppliers of voice recognition and natural language understanding in the automotive business with over 20 million cars shipped by companies such as Toyota, Renault, Chrysler, TomTom, Denso, Fujitsu 10, Pioneer, Panasonic and Harman. Voicebox’s mobile and enterprise business shipped over 300 million units with customers such as Samsung, Best Buy, Orange and Bouygues. The automotive business was ultimately sold to Nuance Communications and merged with Nuance’s Automotive business unit.


Mike then founded a company called Speak.ai to provide conversational AI at the “edge. Speak.ai’s initial customers included makers of low power CPUs, emerging AI chips, DSPs, micro controllers and SOCs. The company was sold to a large software company in 2019.


Today, Mike is a co-founder and Managing Director of AI Thinktank (AIT), an incubator for Computer Vision and Action Understanding. Action Understanding is the ability to extract meaning and intent from the contextual relationship of objects and their motion. AIT has also developed a key feature of action understanding called Kinematic AI. Kinematic AI is the ability to, from a single mobile phone, accurately measure the biomechanical movement of the human body in 3D. AIT is an incubator and is in the process of spinning out next generation AI companies around computer vision and action understanding.

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DR. JENQ-NENG HWANG
SCIENTIFIC ADVISOR

Dr. Jenq-Neng Hwang received the BS and MS degrees, both in electrical engineering from the National Taiwan University, Taipei, Taiwan, in 1981 and 1983 separately. He then received his Ph.D. degree from the University of Southern California. In the summer of 1989, Dr. Hwang joined the Department of Electrical and Computer Engineering (ECE) of the University of Washington in Seattle, where he has been promoted to Full Professor since 1999. He served as the Associate Chair for Research from 2003 to 2005, and from 2011-2015. He also served as the Associate Chair for Global Affairs from 2015-2020.


Dr. Hwang is currently the International Programs Lead in the ECE Department. He is the founder and co-director of the Information Processing Lab., which has won several AI City Challenges awards in the past years. He has written more than 400 journal, conference papers and book chapters in the areas of machine learning, multimedia signal processing, computer vision, and multimedia system integration and networking (my Google citation), including an authored textbook on "Multimedia Networking: from Theory to Practice," published by Cambridge University Press. Dr. Hwang has a close working relationship with the industry on artificial intelligence and machine learning.

GOLF ADVISORS
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MIKE ADAMS
GOLF DIGEST #2 RANKED INSTRUCTOR

Known as the "Swing Doctor" and "Teacher of Teachers," Mike Adams has been included on every GOLF Magazine Top 100 Instructor and Golf Digest Top 50 Teacher list since their inception. He is currently ranked no. 2 in Golf Digest's Top 50 Teacher list and is a member of the World Golf Teachers Hall of Fame.


Mike, who has conducted extensive research on swing biomechanics, has written and co-written 18 golf instruction books, including two GOLF Magazine Instruction Books of the Year: Play Better Golf and The LAWs of the Golf Swing. His latest book The Ultimate Golf Lesson, with Terry Rowles and Golf Digest's Matthew Rudy, will be released later this year.


Mike spends his winters as the Director of Instruction at Medalist GC in Hobe Sound, Florida, and during the summer, he teaches at Fiddler's Elbow CC in Bedminster, New Jersey.

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TERRY ROWLES
GOLF MAGAZINE TOP 100 INSTRUCTOR

Terry Rowles, who is ranked as a GOLF Magazine Top 100 Instructor and Best In State by Golf Digest, has conducted his own independent research and has been on the forefront of integrating technology with golf coaching. In his work alongside Dr. Phil Cheetham and Dr. Sasho Mackenzie, they created the first system ever to measure and define the grip.


As a coach, Terry, who teaches out of Mountain Ridge CC in West Caldwell, New Jersey, specializes in helping golfers overcome slumps and become the best version of themselves. He has coached winner on every major professional tour. Some of the more notables players he has taught include Bernd Wiesberger, Val Skinner, Na Yeon Choi, Stephanie Meadow, Luke Donald, Kevin Streelman, Aaron Baddeley, Jazz Janewattananond, Ben Crane, Mike Weir, Kevin Stadler, Seung Yul Noh, Colt Knost, and Paul McGinley.

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DAVID LEADBETTER
CONSULTANT
Originally from Worthing in Sussex, England, David began his career in golf on the European and South African Tours. He soon realized his interest was in the technique, mechanics, and intricacies of the game, which eventually led him to spend more time teaching than playing. Soon after David’s retirement from playing, he began to incorporate his methods and philosophies into a stringent, holistic training program for qualified instructors that remains unmatched even today. Since launching the first Leadbetter Golf Academy over 30 years ago, David has coached players to over a dozen Major Championship titles and over 100 individual worldwide tournament victories. Four of those players have even held first place in the Official World Golf Ranking. With a desire to bring that same world-class instruction to players of all ages and abilities, and in addition to the numerous articles written for publications like Golf Digest and Golf International over the past three decades, David has authored seven books on the topic.
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SEAN FOLEY
CONSULTANT

Sean Foley is a world-renowned golf instructor based in Orlando, Florida. He has coached the likes of 2013 U.S. Open Champion and Olympic Gold Medalist Justin Rose, 2016 Masters champion Danny Willett, three-time PGA Tour champion Cameron Champ -- who captured last week's 3M Championship -- and worked with Tiger Woods from 2010 to 2014. He has been voted as the top golf teacher in the world by players on the PGA Tour. Foley also teaches former Women's World No. 1 and current No. 10 player Lydia Ko.


Foley is a Golf Magazine Top 100 Instructor and is also ranked no. 8 on Golf Digest’s Top 50 Instructors in America.

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JEFF CLAY
CONSULTANT

Jeff Clay is a Class A PGA Golf Professional with extensive experience over 20 years teaching the game of golf to golfers of all levels. He owns and manages the Pacific Northwest Golf Center in Redmond, WA. Jeff was the Head Professional at TPC Snoqualmie Ridge and has worked at Sand Point Country Club in Seattle and Bear Creek Country Club in Woodinville.


An accomplished player, Jeff most recently held a handicap of +2, the course record at Lynnwood Golf Course and several tournament victories. A 2004 graduate of The University of Washington with a degree in History and Visual Communications, Jeff was also a member of the Husky Football team.

GOLF ADVISORS
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DR. JEFF BROKER

Dr. Jeff Broker is a distinguished expert in the field of sports biomechanics, with a PhD in Biomechanics and extensive experience in research, teaching, and consulting. He currently serves as an Associate Professor in Biomechanics at the University of Colorado at Colorado Springs (UCCS), where he teaches Biomechanics and Exercise Science in the PGAM Program.


Prior to joining UCCS, Dr. Broker worked as a biomechanist at the United States Olympic Committee, where he helped elite athletes optimize their performance through advanced biomechanical analysis and training methods. He has also conducted extensive research in biomechanics, with a focus on sports injury prevention, human movement analysis, and rehabilitation. Dr. Broker has authored numerous peer-reviewed articles on these topics and his work has been recognized for its excellence and contribution to the field.


As an Associate Professor, Dr. Broker is dedicated to training the next generation of sports scientists and biomechanists. He has a passion for helping athletes achieve their full potential through advanced biomechanical analysis and training methods. In addition to his academic work, Dr. Broker has also provided consulting services to athletes, teams, and organizations, helping them optimize their performance through biomechanical analysis and personalized training programs.


Dr. Broker is a highly respected expert in his field, and his contributions to the field of biomechanics have been significant. He is dedicated to advancing the field through research, teaching, and consulting, and continues to inspire and mentor the next generation of sports scientists and performance analysts.

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DR. MIKE DUFFEY

Dr. Mike Duffey is a distinguished biomechanics expert with extensive experience in the field of sports performance analysis. He holds a PhD in Biomechanics and is currently the President and Founder of Spheres Consulting, LLC, a company that provides biomechanics consulting services to athletes, teams, and organizations.


Prior to starting Spheres Consulting, Dr. Duffey served as an Associate Professor in Biomechanics at Penn State University, where he also created the Annual Biomechanics of Golf Course and established the Golf Teaching and Research Center. During his time at Penn State, Dr. Duffey conducted extensive research on sports performance and injury prevention, and he has authored numerous peer-reviewed articles on these topics.


Dr. Duffey's work in biomechanics has also been applied to a wide range of other sports, including basketball, football, and baseball, among others. He has worked with numerous professional athletes, teams, and organizations to help them optimize their performance through advanced biomechanical analysis and training methods.


As a highly respected biomechanics expert, Dr. Duffey is passionate about advancing the field of sports performance analysis through innovative research, teaching, and consulting. His expertise in biomechanics has made him a sought-after consultant and speaker, and he continues to inspire and mentor the next generation of sports scientists and performance analysts.

Sportsbox AI products are covered by one or more US patents, including, but not limited to: 11,640,725; 11,620,858; 11,615,648